If you value consistent growth, your website is a vital business tool.. A business with a poorly performing website that doesn’t support the brand values are far less likely to achieve their objectives than one with a professional, well designed and optimised website. But there’s far more to it than just having a flashy site.

An investment in your website is an investment in your brand and the future success of your business. Often the first impression people have of your business is the homepage of your site, if it doesn’t clearly say what you do and how can help clients overcome their challenges and achieve their goal you’ll have lost them before you start..

A new website, or revamping your existing one, is the perfect way to reposition your brand and align your business with the needs of your potential customers. But to do this, you need professional web design services from a trusted provider with a proven track record.

When to Create a New Website

Often businesses feel that once they’ve invested time into their existing website that’s all they need to do, job done, but this is far from the truth. Businesses develop and add new products and services, clients’ needs and expectations change and even website user habits change with time. It’s therefore critical that you see your website as a living, breathing entity that needs to grow and be cared for in order to adapt and evolve to these changes and demands, otherwise your cutting edge website and market advantage will become less relevant and you’ll lose ground to your competitors. 

Whilst you should always have a maintenance and review process in place, there are times when you need to look at wholesales changes. As we all know, technology doesn’t stand still, as a result your perfectly formed website of 3, 4 years ago may no longer be up to it. However, this may not be as drastic as it sounds because relevant content and ranking can be retained and you build on top of this to enhance your proposition in order to retain or gain a marketing edge.

If you are a new business, it’s very tempting to think you can save a few pounds and do it yourself, or use an online template provider such as 1&1 or Go Daddy. Yes you will save a few pounds in the build and set up, but it will take your valuable time you should be spending doing what you do best, it won’t be tailored to your needs, and you’ll almost certainly lose more in potential sales than you gain in the initial savings. But even if you know this, it’s still very tempting when budgets are tight. 

 

Other issues that often arise from taking the DIY approach are:

 

  • You feel emotionally attached to the work you have done and therefore feel reluctant to abandon the hours and effort you have put into it, even when you know it’s no longer the ideal solution
  • You are locked into the third parties ‘template’ which has a lack of flexibility and compromises what you want to do, therefore restricting your business’ potential
  • It’s built, you forget about it as you are busy, and it ends up being more of a business hindrance than a benefit
  • It’s a template used by 1,000’s of other businesses and therefore you lose your competitive advantage
  • It looks like a templated site and therefore the business loses credibility 

Your website is probably the most cost effective business tool available to you. It should be working for you 24/7, 365 days a year,  so it makes sense to invest in getting it right. Right in terms of design, functionality, ease of use, speed, content and SEO – Do you have the knowledge and skills to ensure this happens from the off? Do you have the time and skills to keep it maintained, fresh and optimised? If not, you need to bring in a skilled web designer to handle it for you.

The Importance of Web Design

Quality web design is about much more than content, images, and plugins. We know that your website should be an extension of your company’s brand, and this is done in a number of ways.

On top of branding, our web design service involves all of the following:

  •   Quality Content
  •   HD Images and Videos
  •   Improved Page Speed and Loading
  •   SEO Optimisation
  •   Integrated Tools
  •   Data Security

For a successful website you need all of the above. It should also be tailored to you so that you can use it to stand out from the crowd, regardless of how competitive your industry is.

 

The Best Web Design and Support

We create incredible websites for any business. These are bespoke, with all the plugins and customisations you are looking for. On the surface, we’ll create unique graphics and imagery that perfectly represent you and your brand and provide you with pages of quality content that sell what you do in a ‘human’ way.

If you want to give your existing website a new lease on life, we do that too. We’ll modernise your systems without taking away what works for you, and mostly focus on changes behind the scenes if you think your brand is being well-represented on the surface.

A great looking website is half the battle however, it needs to be seen by the right audience. Getting the look, feel, functionality, and messaging right is critical to optimise opportunities. This is where SEO, PPC and other digital marketing tools play their part. Well-planned and well-executed campaigns that are monitored and measured against agreed goals will give you the greatest opportunity to meet your growth targets.

The main benefit of working with Williams&Crosby is that you have all the support you need under one roof. We’ll design the perfect website but won’t just hand you the virtual keys and leave you to it.

Your website needs to scale with your business. To keep up with increased demands, we’ll help you integrate new tools and features such as CRMs, marketing automation, e-commerce functionality, and data analytics systems that improve growth, and grow with your needs.

There’s also security to think of too. Your website could look a million times better than your competitors’ – this only works if your data is secure. We’ll ensure you’re up and running for a long time, without having to worry about hackers or scams. This goes hand in hand with how we optimise performance, all with the goal of improving the site for you and your visitors.

Web Design with Branding in Mind

With every industry being more competitive than ever, branding is crucial. Designing a new website is the ideal opportunity to think about your current branding and whether it still reflects the business, as well as its values and ambitions. As we’ve discussed previously, branding isn’t just about the colour scheme, it directly influences the perception and success of your business.

For example, companies nowadays are trying to appear more human to counteract the rise of AI and give potential clients/customers more of an insight into the people behind the brand. By tweaking the tone of your content or adding more images and videos, you’ll provide insight into the business whilst building your brand personality. 

It’s a simple fact that people buy from brands and people they connect with, they don’t buy from brands that don’t reflect their values or aspirations. Often your website will be the first thing a potential client or customer sees; make sure it is doing your business justice and leaves the right impression. 

Usually, if you want to do this, you’ll have to approach multiple other companies who can help. This can often make the process convoluted and lack continuity, even more expensive and adding delays.

With us you get every service you need from one provider. Everything from helping you to understand your brand, to designing your new website, to sending out a professional photographer or our videography team to capture the people you work with in glorious HD.

If you’re looking to design a new website, refresh what you already have, or you’re considering a rebrand to keep up on top of your game, we’re ready and waiting to help you. No matter what digital marketing services you need, look no further than Williams and Crosby to maximise your business growth.

We'll work with you to achieve your objectives

Services  
Digital

We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.

Strategic Marketing

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.

Exhibitions & Events

If you are looking for an exhibition stand that will give you stand out and attract more we can provide a solution to meet your budget.

Design

Creativity and solution creation should never be about making pretty marks, it’s about the intelligence behind the marks. This is what distinguishes good from outstanding.