Strategic Marketing

Marketing

Creativity is only of value if ideas can be turned into results, so we help you target the right customers

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients

Taking a strategic marketing approach means we achieve this through considered planning against an agreed goal and with a clear understanding of budgets, timings and all key considerations. 

By ‘strategic creativity’ we mean:
Balancing short, medium and long term goals that drive and build the business. Researching to ensure our solutions take full account of the market and our clients’ competition. Using a systematic process of directed creativity that’s flexible rather than formulaic creating ‘what could be’ rather than limiting thinking to ‘what is’ already or ‘what was’ around.

Our thinking is based on the firm belief that creativity is only of commercial use and value if ideas can be turned into the right outputs that deliver the desired results.

Our strategic marketing consultants at ‘Think What’, a dedicated marketing department which works alongside and compliments our full service design agency (Williams&Crosby), goes beyond conventional marketing and delivers totally original marketing solutions by applying ‘strategic creativity’.

 

“I worked with Williams&Crosby on a number of key strategic projects. They always provided a service with extra value ensuring that communication was clear and up-to-date. Ed Williams offers creativity with a reliable professional service.” PIP HALLEWELL, CREATIVE SERVICES DIRECTOR | Worldspan Group
“Williams&Crosby has become a core supplier to Focus Management Consultants providing a dedicated and professional level of service to our business. On a personal level I have found Ed to perform at a consistently high level. He has strong personal ethics and strives to deliver outstanding service in everything he does. The work he has delivered to date is of a very high standard and has significantly helped develop our brands. He is straight forward and challenging in his approach which helps deliver the excellent results." STEPHEN JONES, DIRECTOR | Focus Management Consultants Ltd
“Williams&Crosby are a very talented creative agency. Their 360-degree vision and ability to immediately see ‘the bigger picture’ makes them a valuable asset to any company. But over and above that, Ed Williams and his team also brings commercial acumen and pragmatism to the task, giving clients the best of all worlds. Committed, passionate, sincere and genuine team players – one of the best!” DEBBIE GARRITTY, DIRECTOR OF COMMUNICATIONS | Manchester Mental Health & Social Care NHS Trust
“W&C take quality of service to another level – their approach, outputs and response times are without equal. They care about your business at least as much as their own, which is as much as anyone can ask” SIMON WOOLLEY, MANAGING PARTNER | EOS Law LLP
“I found that whenevever I’ve worked with Williams&Crosby they’ve always been highly focused and professional in what ever we asked for. They are a detail-oriented creative agency and always delivered results. I would highly recommend Ed Williams and his team to anyone, and would look forward to working with Ed and his talented team on the next projects.” CRAIG BOOLES, CATEGORY EXECUTIVE | Government Procurement Service
“Having worked with Ed and his team on a number of varied projects over the years, I can honestly say that Williams&Crosby has provided some unique solutions that have helped iSOFT to create a unique and industry leading marketing presence. Through the numerous projects, always delivered on time, I’m always confident that they can deliver something which will match our needs and do it on time, every time.” ALEX GRAY, INTERNATIONAL MARKETING MANAGER | Imprivata
“I had worked with Ed and his team for over seven years and have been consistently impressed by the skill and service quality he provides to his clients. Williams&Crosby’s dedication and ability to deliver projects without fail are matched by their insight into the issues that businesses face and their creative passion to push the boundaries. They are a pleasure to work with and can be trusted to hold clients best interest at heart. I would happily recommend Williams&Crosby to anyone." JONATHAN MILLS, LEAD ASSOCIATE | Evoluu
“Ed and his team are an excellent asset for business marketing, advertising design and web development with cutting edge results. I highly recommend Williams&Crosby – their quality and passion for brands is commendable. Thank you!” MICHAEL GREEN, RETAIL DIRECTOR | Al-Haddad Telecom
“We engaged Ed and his team to create a groundbreaking new brand for the remote working/virtual office sector. The result has been amazing. Velocity Virtual looks set to really change the virtual office market and Ed was very inspirational directing my vision for this brand. Williams&Crosby really understood the market and put together a brief that demonstrated an excellent understanding of the target market and customer. We are highly delighted with the outcomes and would not hesitate to recommend Edward Williams and his team at Williams&Crosby." STEPHEN MOORE, MARKETING & BRAND DEVELOPMENT | BE Group
“Ed was an excellent boss to work for! My time at Williams&Crosby occurred immediately after college (one of his designers spotted my work in the end of year show), and working there proved to be a terrific learning experience. Taking the knowledge gained in education and truly honing it to the point where I could truly consider myself an industry professional getting to deal directly with clients and also expand my skill set into areas as diverse as 3D Animation and Editing, Exhibition Stand Design and Graphic Design. The opportunities I had under Ed have directly led to where I am now, and that is due to his ability to glean the best work possible from the designers working under him, resulting in a design company where no job is too big or too small." HAROLD WITHERS, FREELANCE GAMES ARTIST & 3D ART LECTURER | Freelancer
“We have worked with Williams and Crosby since the inception of our business in 2001 and consider them to be a significant component in our success to date. Having helped us with start up materials, exhibition displays and ongoing marketing we can not recommend them highly enough. Their creativity and innovation never ceases to surprise and delight, coupled with a professional manner, Ed and his team are a pleasure to work with. We have no hesitation whatsoever in recommending Williams and Crosby to you.” GREG SPENCER | VetTech Solutions

There isn’t much we haven't done

Being established for over 30 years we’ve developed skills to help all businesses of all sizes: web, brand development, promotional materials, exhibition design and management, video and animation, advertising campaigns, livery, interiors and more. How can we help you?