Make your business memorable with custom promotional products that boost brand awareness.

Any ambitious business owner knows that the more you promote your brand identity, the more you grow. We don’t just mean a bigger logo on your exhibition stand; there are many ways to get your name out there.

One of these is with promotions. At an event or exhibition, handing out free pens and other branded merchandise is an easy way to ensure you’re remembered later on when people rummage through their haul of goodies when they get home. If you pair this with a solid pitch and plenty of interaction on your exhibition stand, you’ll have a great conversion rate when you follow up over the next few days.

We aren’t just talking about pens either. Quality promotions mean quality products, all of which can be used to your benefit in a number of scenarios.

Promotions at Events

As versatile as promotional items may be, events are a key area for their use. Event merchandise is expected at any event, no matter the industry you operate in. When somebody visits your stand or conference, you want them to go away and remember their visit and your company, what better than to give them something useful, novel and tangible that reminds them of your company. These can include:

  • Pens
  • Industry tools and gadgets
  • Water bottles and thermal cups
  • Clothing
  • Bags
  • Tech
  • Home Essentials

Benefits of Promotions at Events

Any of these provide a better reminder than just a business card or flyer. Even if the people you speak to aren’t in need of your product(s) or services, whenever they see your brand they’ll be reminded of what you do, and can recommend you to others or will remember to choose you in the future.

Now, unless you’re able to list all your services or product descriptions on a pen, event merchandise alone won’t be enough to be memorable. It simply needs to be a reminder of the excellent pitch you gave, or the game/activity visitors partook in.

Knowing when to hand out your merch is essential too. If you’re handing out your promotional items as soon as they approach, they’ll be less likely to stick around to learn more about your business. Don’t hoard your merchandise, its purpose is to be handed out as much as possible, but only hand the best out to people willing to listen to your pitch and may be a potential customer. And keep in mind that, if they aren’t a potential customer themselves, they may know someone who would want to invest.

Best Promotional Items For Events

If you have higher-end merchandise such as headphones, portable speakers, or other tech items, handing these out for free can become expensive quickly. You can have tiered merchandise, the lower end given to all visiting your stand, the mid and higher levels dependent on their interest level. One of the best ways to make your exhibition stand unique is by having an interactive game or activity for visitors. If you add prizes to the mix, the competition will be fierce, and you’ll get more people who are keen to try it.

A successful exhibition can be a challenge, but with the best exhibition stand, branding, and some quality merchandise to seal the deal, you’ll easily stand out from the crowd. You can also look at having the big daddy piece of merchandise to attract interest to the stand, but use it for a prize draw – you’ve got to be in it to win it!

Promotions for Employees and Clients

Outside of your events are even more opportunities to give out branded merchandise. Your team may not be potential customers but giving them their own branded clothing and stationery will help get your brand out there, and it’s a nice way to invite new employees into the fold.

Many businesses provide a ‘welcome pack’ for their new hires. This is a collection of branded merchandise that gives them everything they need from day one. Not only is it a nice gesture, it also relieves some of the stress a new hire faces when getting started with a new company. A bag containing drinkware, a notebook, a few pens and maybe a pair of headphones or a USB stick is a great thing to see waiting for you at your desk when you start your first day and it will encourage them to hit the ground running.

Merchandise is also a great way to celebrate hitting milestones or finishing a big project. It may not seem like much, but your staff will feel more valued if they have something to show for it.

You can show how much you value your clients in the same way. It’ll make them feel like part of the family and will be a regular reminder of the work you do for them.

Best Promotional Materials for Businesses

So what promotional items should you invest in?

Pens are an obvious one, as they’re easy to hand out at events are generally low cost, take up little stand space and are also useful within your business (no office can have too many pens, so they might as well be your own!). But which are best? Well, we have plenty for you to choose from.

If you just want a batch of high-quality pens, you can’t go wrong with our selection from premium ranges. Instead of basic biros or ballpoints, choose the type of pen you’d like for your own office, something that has a perceived value and writes well. That way they’ll want to keep hold of it.

If you’re environmentally conscious, and this is a major part of your brand, our ‘Green Points’ range of pens are all sustainably made, from a range of leading brands. These show potential customers and your clients that you’re mindful of your carbon footprint: something that may set you apart from your competitors.

Best Promotional Materials for Businesses

We supply a wide range of recycled and sustainable products, so you aren’t limited to pens if you’re environmentally conscious.

Bags are a great piece of merchandise to offer for new hires and existing staff. As they commute, travel to events, or are just out and about, they’ll be flying the company colours without lifting a finger. And if they’re high quality, like our bespoke backpacks and laptop bags, they’ll be a great talking point too.

The same is true for our drinkware options. It’s important to stay hydrated, and a reliable thermos is much more useful than a plain old water bottle. These can be used when on the go, in the office, or when working from home.

There are almost too many options to discuss at once, and we’re always adding more products to our range, but we provide a source and supply service for clients. If you have seen something you want, we can almost certainly source it. If you want to discuss ideas, we can help you find that something unique for your promotion or launch.

Branded Merchandise and Promotional Items for Businesses

No matter what gifts or promotional merchandise you need for your business, we have everything in spades. With a wide selection of stationery, tech, clothing, and more, it’s just one of the many ways we help you improve your branding and soar past your competitors.

To find out more about our merchandise options, or any of our other marketing services, please don’t hesitate to get in touch. We look forward to hearing from you.

Bags and Backpacks - view our catalogue

Drinkware - view our catalogue

Pens - view our catalogue

Clothing - view our catalogue

Notebooks - view our catalogue

Tech - view our catalogue

Creative promotional solutions to enhance your brand.

Enquire now

We’d love to hear from you to discuss your promotional and gifting requirements – call Chris on 07355 810671 or email [email protected]

We develop and implement big ideas

Digital

We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.

Strategic Marketing

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.

Exhibitions & Events

If you are looking for an exhibition stand that will give you stand out and attract more we can provide a solution to meet your budget.

Design

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