Video Production Services

Video production is a powerful tool for any growing business. By incorporating video content into your marketing strategy, you can gain an advantage over your competitors and see an increase in customer engagement and retention.

Our video marketing services help you maximise the impact your videos will have, and everything we produce is of the highest quality possible thanks to our excellent video production team.

We also provide animation and photography services, giving you more ways to build your brand and show the human side of your business.

Boardmans Design

Watch the Boardmans Design montage video

Why is a Video Marketing Strategy Important for Businesses?

If you use video, photography, animation, or all of the above in your marketing strategy, you’ll see an immediate increase in engagement and, if the videos do their job well, sales/enquiries.

It’s a fact that people respond best to information that is presented to them visually. This includes images, videos, animations, and more. These types of content are more easily digestible whilst on the move, and you can convey paragraphs of information in seconds.

If you’re a business owner with a social media presence, you’ve probably noticed this already. A LinkedIn post that is just a wall of text doesn’t get as many positive reactions as one with a relevant image attached.

And that’s just images. A high-quality video, even a short one, can do wonders for your branding and personal image. People love to see the face behind the words – which is especially important for any growing business. Additionally, they spoken word can be so much more powerful and engaging because you can add emotion, emphasis and tone to the words to create emotion and engagement.

Mitsubishi Electric

Watch the reveal video for the Wave u02 Hands Under Dryer

Here are some interesting statistics about how we react to visual content:

  • 90% of information processed by the brain is visual
  • The human brain processes imagery 60,000 times faster than text
  • 80% of people remember what they see (10% what they hear, 20% what they read)
  • 55% of website visitors spend less than 15 seconds actively reading
  • Most people only read 20-28% of the words on a page
  • Imagery produces 650% higher engagement than text-only posts

Rossendale Trust

Watch the music activities video for the Rossendale Trust

Showing your Human Side using Corporate Video Production

People buy from people, it’s as simple as that. If potential customers click onto your website, they want to see more than just a list of services.

Being informative is always paramount; telling your story is important too. An ‘about us’ or ‘meet the team’ page may not be the best for SEO, but it is great for your customers who want to know more about you and your team.

The best way to tell your story is through corporate video production. A video introducing yourself, your team, and what makes you the best choice for new customers, is proven to boost engagement more than pages of text or a few pictures.

However, creating video content isn’t as simple as it seems. Don’t worry, that’s where we come in.

Boardmans Design

Watch the landing page video for the Boardmans website

The Best Video Production Services for Businesses

Creating videos for your social media pages and company website is essential, but it needs to be done well.

You might be able to set up a camera and ask a member of your team to press record. You might even be able to edit some the video yourself or write a good script. But will it be the professional quality you want it to be?

Some business owners are great at talking about their services to potential clients or at networking events – doing it in front of a camera takes a different skillset. This applies to your team too, some of whom won’t be comfortable on camera, this inexperience will come across no matter how much editing you do.

Bringing in a professional video production team to help you create your corporate videos fixes all of these issues. Our team has access to the best equipment available and can give you and your team the necessary direction to show your company in the best light.

With years of experience creating video content, we’ll make the experience enjoyable too, which will turn an hour or so of shooting into a bonding opportunity. We can even give you pointers about what to say or what should be recorded.

Creating the Right Video Content for your Business

Before you start picking out your best outfit and polishing your desk ready for a recording day, it’s important to understand the types of video content we can produce for you. We’ve talked a lot about corporate introductions already, so let’s mention a few more so you can decide what’s best for your business.

Not all video content has to involve someone talking into a camera lens. A video presentation may be ideal for your company, using visual aids alongside text to showcase what you do in a more interesting way. This can be embedded into appropriate pages, so that visitors to your site can learn more about what you do without needing to skim-read everything.

If your website uses a lot of bright visuals, fitting for someone in the creative fields etc., animated video may be right for you. These take longer to complete, but the results speak for themselves. One downside of corporate videos is that they will become dated after a few years – as long as your services don’t change, animated videos will always look as good as the day they were created.

This is a lot to keep in mind, and we’ve still only scratched the surface of what types of video a business can use. If you aren’t sure which is best, leave it to us.

Designing the Perfect Video Marketing Strategy

We are experts in all things video production. We’ll help you plan, record, edit, and implement any video content you want to create, with an expert team of video content specialists and marketing aficionados ready and waiting to support you every step of the way.

And if you still aren’t sure if video content is right for your business, don’t click away! We also provide photography and other marketing services, giving you plenty of ways to maximise your branding if that’s what you’d prefer. Don’t forget, once you have your video and photographic content, this can be repurposed and used across all your marketing so you optimise the investment.

To find out more about how video production can benefit your business, please don’t hesitate to get in touch.

Planned, created and produced to your needs and budget.

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