Your brand is arguably your most valuable business asset.

Perception is reality, so you better get your brand perception right!

We all engage with brands we have an emotional connection with whether it’s for quality, price, aspiration, reliability or service. We look for brands that meet our needs and expectations and it’s the brand’s job to provide us with the confidence they will meet these expectations time after time – this is known as the brand promise.

Get your branding right and the emotional connection will be almost unbreakable – brand loyalty results in both repeat and referred business. However, get it wrong and your competitors will capitalise on your error. Ensuring your branding is in good shape is critical. Your logo, typeface, colour palette and photography style are all important elements of your visual signature and reinforce your brand promise.

We specialise in brand strategy; the creation of new brands and the development of existing brands – brand identities with proven results.

What is Branding?

Branding is much more than what you see on the surface. Your brand is your identity, the heart and soul of your business. Every action you take, no matter how small, affects your brand, and can be boosted by it too.  

The physical aspects of your brand, such as your colour scheme, logo, and business name are all still important, but they don’t make or break a business – provided it doesn’t look dull or inappropriate for your sector.  

Any brand can be optimised, but first you have to understand it.  

Understanding your Brand identity & Brand Perception

Perception is reality, so you’d better get your brand identity perception right! 

When we engage with a brand, we build an emotional connection with it; often without realising. No matter what we’re looking for, be it quality, price, aspiration, reliability or efficiency, we always want brands that meet our needs and expectations.  

It’s the brand’s job to meet these needs every time – this is called the ‘brand promise’.  

Get your branding right and the emotional connection will be almost unbreakable – brand loyalty results in both repeat and referred business. However, get it wrong and your competitors will capitalise on every little mistake.  

 

Despite the variety of ways a company can get their name out there, word of mouth is still huge for your sales. Without a solid reputation, customers won’t sing your praises and could even discourage potential customers who would otherwise be interested.  

If your branding is misleading, or doesn’t fulfil its promises, your reputation will crumble. On the other hand, if customers are wowed by your brand and receive the highest quality products/services, they’ll be more than happy to leave a positive review and recommend you instead of your competitors.  

The Importance of Brand Relevance

A company’s success can dwindle for a number of reasons. A struggling market, tougher competition, or a few campaigns that failed to deliver – these are all easy to recognise.  

But if you’re being outpaced by your rivals and can’t figure out why, it may be time to consider if your brand is still relevant.  

All industries change, some very quickly. Buying habits and customer needs change too, which will make them more likely to buy from some brands over others. Before sales drop too low, ask yourself if your company is still meeting these requirements. A few years ago, the answer may have been yes, but as times change, your business should evolve.  

This can be done in one of two ways: 

Visual Branding – Does your brand look modern compared to your competitors?  

Brand Mentality – Is the way you do business appealing to a modern customer?  

A dated brand will often be lacking in both of these. When this is the case, it’s our time to shine. 

How we Help with Branding Services

When we meet with you to discuss your brand identity, the first step is to establish what is working and what isn’t. We also talk about your goals so we can work together to find what’s best for you.  

Sometimes it can be difficult to see how your brand looks from an outside perspective. We not only provide that but use our experience and expertise to tell you how it reflects on your company.  

The branding services we offer can vary from a full rebrand that will help your company enter the next stage of its journey, or smaller tweaks that allow you to adapt to changing markets or chase a new demographic.  

Some changes may look simple on the surface but have a major impact on your branding. We understand that after trading for years you become very attached to your brand. But once you see the potential available, and see how much we care about your success, making these changes is a no-brainer.  

Ensuring your branding is in good shape is critical. Your logo, typeface, colour palette and photography style are all important elements of your visual signature and reinforce your brand identity. As much as we stress that branding is about more than visuals, these are elements you should never ignore. It’s great for you and your team too – a new colour scheme can revitalise what your office is like to work in, and it shows both new and experienced team members that you’re always pushing forward.  

Included in our branding services we specialise in brand strategy; the creation of new brands and the development of existing brands – brand identities with proven results. We’ve created and worked with market leading brands to give them the edge; it’s possible to outpace the competition no matter what resources you have available!  

With nearly four decades of experience helping businesses maximise their brand recognition, we’re one of the most reliable marketing companies in the UK. If you think your branding is letting you down, or you’re keen to try something new, we’re ready and waiting to help you thrive.  

When was the last time you reviewed your branding, and is it the best it could be?

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