Taking on board the feedback from the workshops, we began creating a modern and dynamic brand that could adapt with the needs of the business. We brightened the Boardmans signature pink colour and created a new logo that was more appropriate for the digital era and that could adapt to a number of applications.
Boardmans originally had two websites for different parts of the business, which we condensed into one streamlined site. We made sure the site was clean and easy to navigate so customers and clients could come to the website and find exactly what they were looking for.
One of our main aims was to incorporate the same energy and enthusiasm we saw in the workshops into the website so we took some video footage in the office and displayed it in the header of the website.
As Boardmans attend a lot of industry events and exhibitions it was imperative they had an eye catching stand which would set them apart from their competition. We provided them with a bespoke exhibition system which included backlit panels and headers, branded carpet inlays and display units which ensured they stood out from the crowd.