If you’re a regular at events or Expos, you know how important it is to stand out from the crowd. When you set up your exhibition stand, you’ll be surrounded by your peers and rivals, all trying to get the attention of potential clients, customers, and investors.
This is the case regardless of the size of the event, or whether it’s industry specific. Pitching well is important, but you need a versatile platform to pitch from.
Modular exhibition stands have unlimited versatility, making them ideal for all businesses at any type of event. From small, compact designs to larger stands packed with ways to boost branding, we have everything you need to succeed.
What is a Modular Exhibition Stand?
There are a few types of exhibition stands to choose from, but they usually fall into two categories. The first is a ‘static’ or ‘fixed’ stand, usually a larger module with a solid floor, graphic or display walls, and could include shelving, display cases, reception desk and seating areas.
The other is a ‘display’ stand, which consists of one or more vertical banners or walls that show your chosen designs.
A modular exhibition stand is the best of both worlds. They have a solid framework that display stands lack but can be set up faster than a fixed exhibition stand. The setup can sometimes be done yourself, if you’ve had the relevant training, or it can be set up beforehand on your behalf. The latter is often ideal because it takes away the stress of arriving a day early, and you can instead turn up ready to do what you do best, and your stand will be waiting for you and your sales team.
Why Choose a Modular Exhibition Stand for Your Event?
Because modular stands are created from pre-existing components that can be configured in various ways, you can adjust the size and shape of your stand to suit your needs at any particular event. You may be planning to exhibit at a number of events over the next 1-2 years, but the space available will change from event to event – this can be a real problem if you have a bespoke, fixed stand.
If this is the case, you’ll be glad that you chose a modular exhibition stand, as it can be adjusted and reconfigured to fit the space. For example, if you have 10m x 5m at one event, but the next is 8m x 4m, you can use the same modular stand, but with adjustments that we’ll handle for you.
Because modular stands are so flexible, this also means that your stand isn’t limited to larger events. Any room or exhibition hall can feature a modular stand if you have a few square metres of floor available, such as at networking events. You could even set it up in your office to practice pitching if you feel the need!
Modular exhibition stands are more cost effective than bespoke stands, ideal for companies who might not want to purchase a stand or have the space to store it. With our modular stands solutions you can rent them and we’ll plan, design, install, dismantle and store them for your next event. This means you can still make a huge impression but without the initial expense of purchase and ongoing storage costs. Attending a number of events can be costly, a modular stand will help with budgeting.
Since modular exhibition stands consist of a number of components, they can be disassembled neatly and are easier to transport and store than a fixed stand. They can be assembled, disassembled and have the graphic panels switched out so you can use your stand time and time again to boost your business. If you’re going to multiple events per year, it’s a worthwhile investment.
We provide a wide range of bespoke exhibition stands that are designed to suit the clients’ needs. These modern structures catch the eye of any event visitors, ensuring that you collect as many contact details as possible, and are pitching all day with no quiet moments.
However, sometimes simplicity is key. If your business can be pitched with nothing more than a tablet and a well-versed member of your team, that might be all you need. As incredible as our larger exhibition stands are, if they end up being a lot of empty space, it doesn’t reflect well on your business. Three walls and a solid floor may be plenty, if you know how to make the most of them.
Modular Exhibition Stand Rental
We can’t deny that a bespoke exhibition stand isn’t a big investment. The ROI is plain to see, but the up front cost can be high for many SMEs and start-ups. Thankfully, there is still a way to access high-quality modular exhibition stands without breaking the bank.
By renting exhibition stands you avoid the capital outlay but can still impress at events. You also won’t have to pay storage fees, or the refurbishment costs on its reinstall. These savings add up fast, and can be beneficial for smaller companies, or those who only attend one or two events per year.
If you decide to rent one of our modular exhibition stands, then decide that you’d like to use it again in the future, we have purchase options available too.
Making the Most of your Modular Exhibition Stand
A modular exhibition stand is designed to enhance your performance at events, giving you the space, flexibility, and the tools to draw in interested parties and providing others with relevant information at a glance.
But to make the most of any exhibition stand, you need to know how to use it. This may sound obvious, it’s just a platform, isn’t it? The stands other providers offer may be, but we go a lot further.
If your modular exhibition stand has blank walls, very few people will approach. Instead, they need to be designed so that every inch shows what you do and what makes you different from every other business in the building. Our design and print services will help you look your best, often going hand in hand with our photographers to show the people behind your business.
But getting your brand across takes more than just images and text. The person running your exhibition stand needs to be one of your best sellers, someone who is in their element when talking about what you do but is backed up with the right tech know-how to answer any questions. This is a lot to ask of one person, which is why we always recommend putting a team together for your exhibitions. You can have one person well-versed in the basics, with a tech aficionado on hand who will go into more detail.
A full day of pitching and demoing is a tough shift, even for the most experienced members of your team. By sending a few people to each event, you’ll allow them to take breaks without leaving your stand empty, keeping them fresh and enthusiastic throughout.
That enthusiasm is key to pitching. No one will approach someone who looks bored, tired, or is scrolling aimlessly on their phone. Choose your team wisely, make sure you give them clear roles and responsibilities, and keep in mind that you’ll be meeting a wide range of people from different demographics, but everyone will be worth speaking to.
The Best Modular Exhibition Stands
We create high-quality modular exhibition stands that are designed to work well for a long time. We’re as invested in your success as you are, always working hard to provide you with everything you need.
Unlike other exhibition stand providers, we at Williams & Crosby provide a range of services that any growing business can benefit from. From digital marketing to some new merchandise to hand out at your next events, we have everything you need under one roof.
We always go the extra mile to discuss your needs before we propose a rent or purchase option. We want what’s best for you but only find that out once we understand your brand and how you like to operate. Every business is different, but we guarantee that we have solutions that will help you.
We’re the best modular exhibition stand provider in Macclesfield, and there are few businesses in the UK that match our level of service. To design the perfect exhibition stand for you, please don’t hesitate to get in touch.
We look forward to hearing from you.