The pitch
Mitsubishi Electric tasked us with creating a series of short promotional videos for use in social media and the web.
The purpose of these videos was to increase awareness of the Mitsubishi Electric Wave Jet Towel hand dryer range, and also to dispel some common misconceptions regarding the efficiency, environmental impact and hygienic aspects of hand dryers.
We incorporated humour, information and engaging visuals to deliver an engaging campaign.
Wave i01 Car Reveal
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Wave i01 Car Reveal
The i01 Mitsubishi Electric Jet Towel Hand Dryer is introduced in a style that is similar to a high-end car advertisement. The varied benefits of the dryer are highlighted, including:-
Low noise
High efficiency
Low running costs
Environmental benefits
Technological innovations
Wave i01 Deforestation Advert
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Wave i01 Deforestation Advert
The environmental impact of paper towels is contrasted with the zero waste solution of the Mitsubishi Jet Towel Hand Dryer.
Footage of the rainforest is combined with statistics to highlight the deforestation and create a short but impactful advertisement.
Wave i01 Energy - Money Saving Advert
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Wave i01 Energy – Money Saving Advert
The money saving benefits of the Mitsubishi Jet Towel Hand Dryer are highlighted.
Selected footage shows the varied ways that the viewer keeps track of their energy and money expenditure, while statistics demonstrate how much money they could save by making the switch from paper towels to Mitsubishi Jet Towel Hand Dryer solution.
Wave i01 Goldfish Advert
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Wave i01 Goldfish Advert
A common misconception about goldfish attracts the attention of the viewer and is used as an introduction to an equally common misconception about hand dryers.
A short demonstration follows that shows how the Mitsubishi Jet Towel Hand Dryer uses ViraGuard filters and SafeAirFlow nozzles for a hygienic hand drying solution.
Wave i01 Landfill Advert
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Wave i01 Landfill Advert
The massive amount of landfill waste generated by paper towels and the huge carbon footprint they create is contrasted with the Mitsubishi Jet Towel Hand Dryer solution, which generates zero waste a small fraction of the CO2.
Wave i01 Runners Advert
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Wave i01 Runners Advert
The world record for the 100m sprint is compared with the drying time of the Mitsubishi Jet Towel Hand Dryer, illustrating the speed and efficiency of the process.
u02 Energy Efficiency Advert
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u02 Energy Efficiency Advert
The energy efficiency of the Mitsubishi Jet Towel Hand Dryer is emphasised by comparing the energy used to brew a kettle with the energy required for the viewer to dry their hands using the Jet Towel.
If you are interested in what Williams & Crosby’s video promotions can do for you, then please get in touch, or give us a a call on 01625 666900.
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