The pitch
Mitsubishi Electric tasked us with creating a series of short promotional videos for use in social media and the web.
The purpose of these videos was to support their 30 Years Of Wave Hand Dryers (#30yrsOfWave) campaign, which highlighted Mitsubishi Electric’s continued innovation since the 1990s.
We incorporated humour, information and vivid imagery to deliver an engaging campaign.
#30yrsOfWave Launch Video
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#30yrsOfWave Launch Video
90s imagery, nostalgia and rave style music are used in a humorous way to introduce the campaign.
This raises awareness of Mitsubishi Electric’s involvement in hand dryer technology since the 1990s.
More nostalgic 90s style content can be reached by the viewer via the call to action at the end of the video.
Celebrating 30 Years of Mitsubishi hand Dryers
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Celebrating 30 Years of Mitsubishi hand Dryers
The cheesiness of 90s fashions is contrasted with the sleek design of the Wave i01 hands-in dryer whilst also increasing awareness of Mitsubishi Electric’s historical development of the hand dryer.
The call to action at the end of the video encourages the viewer to click through to the website.
#30yrsOfWave - Dial-up Internet
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#30yrsOfWave – Dial-up Internet
The slowness of the internet back in the 90s is contrasted with the speed of the modern Wave i01 hands-in dryer.
User engagement is encouraged by the call to action at the end of the video.
#30yrsOfWave - 90s Fun Link
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#30yrsOfWave – 90s Fun Link
The hairstyles of the 90s and the fading of fashion are contrasted with how the visually attractive design of the Wave i01 hands-in dryer has stood the test of time.
A call to action encourages the viewer to click through to the site where there is more 90s nostalgia themed content.
#30yrsOfWave - Quiz Competition
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#30yrsOfWave – Quiz Competition
90s imagery and nostalgic questions are used to promote a Who Want’s to Be a Millionaire style quiz, tying in to the #30yrsOfWave campaign.
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