Professional Video Content

There are a lot of ways to promote a growing business. A strong social media presence, press releases, networking, and being very good at what you do are all essential, but there may be a few methods you’ve missed over the years.

An often-overlooked marketing strategy involves creating quality video content for your business. Today we’re going to explain the value video production brings, and how to make the most of your video content.

What is Video Production?

Video production involves creating videos for your business. This can include:

  • Business Introductions
  • Office Tours
  • Video Case Studies
  • Social Media Updates
  • Explainers
  • ‘Meet the team’ Videos
  • Podcast Episodes

The quality requirements for some of these types of video can vary greatly. For a quick LinkedIn update, a phone camera is plenty, but for something more permanent, such as a video case study for your website, you need to make it look more professional.

Bespoke Videos for your Business

Most of these videos will be you, or a member of your team, talking to camera or showing a product. However, if you may not feel comfortable on camera or the product/service may be difficult the explain, in which case an animated videos may be the solution,

We can create bespoke videos for your business, no matter what type you need. These will be professionally scripted, filmed, edited, and produced by our incredible video content team.

Where to Use Video Content

Creating videos is one thing, knowing what to do with them is another. For example, if you create a business introduction video, which contains an informative explanation of what you do, the process, and who you work with, would you know where to put it?

Your website is the obvious choice, but it might not fit the format or have the right content surrounding it. You also need to decide if it should play automatically or be clickable.

There’s also the length of your videos to consider, if it’s more than a few minutes long, it’s not suitable for social media. Uploading it to YouTube is great, but will your customers and clients know where to find it?

We don’t just create incredible videos for your business. Our team will explain which videos will suit your business best, calling on decades of video production experience, and help you decide where they should be used.

Why is Video Production Important?

Even in the most niche industries, you’re competing with rival companies for the same clients and/or customers. To stand out, you need to pull out all the stops – offering quality products and services isn’t always enough to succeed.

Showing your ‘human’ side is the best way to entice new customers and convince existing ones to stick around. If you’re seen as a faceless corporation, that will put people off, even if your brand is more light-hearted.

Simply adding your face, and the faces of your team, to your website goes a long way to building trust and becoming more relatable. A few profile pictures paired with a paragraph of content can work, but a video enables you to do so much more.

By getting in front of the camera and talking directly to your customers, you’ll bridge the gap between business and consumer. People love to hear your stories and see the team responsible for the products/services they enjoy.

These videos can be very professional, more aimed at investors or high-end clients, or much more down-to-earth so you can show the fun side of your business.

The Benefits of Video Production for Businesses

If you invest in some quality video production, the results will speak for themselves.

For any business, the power of your brand should never be neglected. No matter what you do, a strong brand will help boost sales and ensure your business is the first one that comes to mind.

Video content can help you improve your brand identity – when you have a video packed full of your company logo and colour scheme, it becomes much harder to forget than a few images. Lets be honest, who hasn’t used YouTube videos when trying to fix something rather than read the manual!

It’s also been proven by countless studies that video content is much more engaging on social media. People are 600% more likely to watch your videos than read paragraphs of text.

If you create videos that are engaging, but also informative, your potential audience will develop a better understanding of what you do. Finding that balance can be tricky – juggling on camera may be a fun watch, but unless you’re a travelling circus, viewers won’t learn anything about your business.

Videos aren’t just for clients and customers either. As you grow, you’ll bring in new team members to keep up with demand. Quality educational and training videos will ensure they can perform well from day one.

Last but certainly not least, video content helps to boost your SEO and online visibility. Every business has some form of online presence nowadays, making SEO more important than ever. Search engines love websites that contain video content, especially if it’s well made! Just remember to include content that explains what the video is, so Google and its peers will ensure the right people see it.

The Best Video Content for your Business

If you’re trying to create quality video content yourself, you risk wasting time and money on the wrong equipment or getting worse results overall.

Unless you have experience with film or video production already, something that seems simple, like setting up a camera correctly, can cause major headaches.

By calling in the professionals, you guarantee that the videos you end up with will look and sound perfect, with faultless editing. And the filming is only part of the service we provide.

Before the camera starts rolling, we meet with you to learn more about your business. With this in-depth understanding of your goals, and your brand, we can create videos that suit your company perfectly.

We’ve been creating video content for a long time now, using the latest tech and techniques to show your business at its best. No matter what type of content you need, or how you want to sell your brand, we have the knowledge and experience to help you.