We are proud to work with Andrew Smith Funeral Services in helping them provide a meticulous level of service to their clients.

Some of the key aspects of Andrew Smith Funeral Services’ business that we emphasise include:

  • They are market leaders in their field
  • They provide a high quality level of service and care
  • They have a tremendous amount of compassion for their clients
  • They are a modern business with traditional values
  • They have exacting standards


We approached the design of Andrew’s brand with a philosophy of evolution not revolution.

We modernised Andrew Smith’s existing branding by introducing a new palette of colours that were suitable for the sector but allowed for more flexibility with layouts and design.

The design style needed to reflect the professionalism and attention to detail for which Andrew Smith is renowned, the designs should project a sombre yet approachable and friendly atmosphere.

This was achieved through combining a mix of traditional and modern typefaces with the new palette of colours.

This combined with bespoke photography and video helped convey the required message.

Andrew Smith Funeral Services promotional video

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We produced a promotional video that introduces clients to the services that Andrew Smith provides.

The video makes extensive use of the location and facilities at Andrew Smith Funeral Services, while the voice over emphasises the compassion, and attention to detail that Andrew Smith’s business prides itself on.


Andrew Smith is clear in his requirements for his website. The site should:

  • Provide information to the client in a clear and concise manner
  • Provide completely transparent pricing and finance options
  • Comply fully with the latest guidelines and legislation for funeral directors

Our challenge was to create an informative website that captured the ethos of the business, reflected their reputation for quality and high standards whilst remaining relevant.

We needed to be mindful that the branding was very personal to both the client and his team who have spent many years meticulously developing the business and ensuring everything was considered and in order.


We arranged for professional photographs to be taken of the premises and fleet of vehicles for use on the website and also in printed materials.

These images highlight the quality and standard of service that Andrew Smith provides, giving the client peace of mind that their loved one is being treated with the highest respect and dignity.


Since our initial work on their website and branding, we have worked with Andrew Smith Funeral Directors for a number of years, undertaking all their marketing requirements to ensure their meticulous standards are maintained at all times.

Andrew Smith’s have continued to develop their reputation and are known to be one of the most respected Funeral Directors, not just in his local areas but nationally.

Our supporting work includes:

  • Branding
  • Website
  • Brochures
  • Signage
  • Press advertising
  • Open days
  • Online advertising PPC
  • Photography
  • Video production
  • Strategy and marketing consultancy

We develop and implement big ideas


We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.

Strategic Marketing

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.

Exhibitions & Events

If you are looking for an exhibition stand that will give you stand out and attract more we can provide a solution to meet your budget.


Creativity and solution creation should never be about making pretty marks, it’s about the intelligence behind the marks. This is what distinguishes good from outstanding.