Every brand needs a blog as a tool.

It’s where you establish your thought leadership, provide value to current and new clients, and foster audience confidence in your brand. However, a lot of blog entries fall short when it comes to actually engaging your readers.

This is where visual content, like infographics, may help. To understand how much visual material may increase engagement, you don’t have to work for a design firm or be an expert in infographics.

According to the Nielsen Norman Group, viewers will only read 20% of a piece with more than 600 words. Large blocks of text simply can’t retain your audiences’ attention. However, adding visual information at regular intervals can significantly improve the situation.

It allows them several opportunities to interact with the tale you’re telling and brings it to life.

There are as many alternatives available to you as there are different kinds of visual information. A motion graphic, an Instagram video embed, an interactive widget, or an infographic are all acceptable inclusions. Whatever the case, viewers will appreciate the tempo difference.

We’d like to concentrate on only one kind of visual information in today’s post: infographics. Your blog can go from dull and text-heavy to alive and intriguing with the use of just one graphic media.

Additionally, infographics are simpler and quicker to develop in large quantities than motion graphics or interactive content, whether you’re working with an infographic design company or an internal team.

So let’s look at 3 ways that this medium’s foundations can breathe new life into your blog.

Visualising Data

Audiences as a whole prefer visual content to more conventional formats 91% of the time. Reading between the lines, that implies that people aren’t seeking for your text-heavy content.

Because of this, you should use images to make important figures and statistics come to life. Information is more easily understood when it is visualised, such as in infographics and mini-infographics. Additionally, they make it simpler to spot patterns and trends in the data.

What’s a fantastic perk of creating mini-infographics for your blog? They can be utilised to advertise and increase traffic to a blog post on your social media platforms. The method should be relatively simple, though you might need to slightly change the measurements as you optimise the aesthetics for each platform. Your task will be made much easier if the blog article has built-in promotional materials.

So the next time you create an infographic or data visualisation for your blog, request from your design business that they also create corresponding social media assets using the same design. The added cost should be negligible, and the benefits could be enormous.

Telling a story

Many blog entries are written with the intention of telling a story—about how your business was started, the issues you’re trying to address, or how a specific consumer connected with your brand. An infographic can make that tale come to life.

Explaining concepts

It can be challenging to describe your work to blog readers if you operate in a field that involves sophisticated technology, ethereal concepts, or drawn-out procedures. An infographic can help with that. Whatever industry you’re in, a personalised infographic can help make things more understandable.

If you would like to know more about infographics or have any other questions, then please get in touch.

We develop and implement big ideas


We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.

Strategic Marketing

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.

Exhibitions & Events

If you are looking for an exhibition stand that will give you stand out and attract more we can provide a solution to meet your budget.


Creativity and solution creation should never be about making pretty marks, it’s about the intelligence behind the marks. This is what distinguishes good from outstanding.