Storytelling is a proven way of connecting with your customers
The experiences of your clients and customers can be used to tell a story.
These stories demonstrate the worth of your company and draw in new clients, while also being an effective and convincing marketing technique that can increase sales and profitability.
What is a video case study?
Video case studies are sincere recommendations of your goods or services that are shown in marketing materials and on your company’s website.
Video case studies are powerful because they provide an extremely intimate means of brand promotion via an outside source. It is far more engaging for customers to see and hear other customers discussing their excellent experiences than it is to merely read words on a page.
It makes the testimonial more relatable and gives your prospective consumer the chance to interact with a real client who is similar to them.
In fact, 89% of marketers state that case studies and client testimonials are the best types of content to use to influence purchases.
What should a video case study include?
- The client or customer – This should be the primary subject of the video
- Illustrate how your product or service solves a particular problem
- Back up the customers story with statistics
- Focus on the benefits of your product or service, not the features
Video testimonials are a vital component of your marketing toolkit and may be used in a variety of ways during the sales and marketing phases.
In today’s digital world, meeting your prospective customer where they are is giving them options on how to connect, learn about, and explore your business.
Since prospects are accustomed to watching videos these days, they anticipate having this option.
According to research 72% of consumers prefer watching videos over other media when learning about brands.
Where should you use video case studies?
A few instances of situations in which video testimonials should be used are as follows:
- Include video case studies in email marketing
- Use case study videos within your webinars
- Share video testimonials in social media posts
- Use video testimonials to announce product launches and updates
- Include video testimonials in your blog posts
- Equip your sales team with video testimonials
- Put a video testimonial on the homepage of your website
Obviously, your marketing and sales teams will find great value in using these video testimonials. Think of all the instances in which a client requires reassurance or clarification on how your offerings meet their requirements.
This demonstrates to you that video testimonials are useful throughout the entire decision-making process, not only at the beginning.
As you can see, there are a lot of applications for video testimonials. They are excellent tools that you can use in your marketing campaigns to build your brand in the marketplace.
To find out more video case studies or to discuss any aspect of your marketing, then please get in touch.
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