Why should we avoid stock imagery?

If you’ve paid close attention to any of the top companies, you’ve certainly noticed that their pictures and designs are tailored to best represent who they are as a company, and bespoke drawings are definitely a large part of that.

Custom artwork has always been important in print. In digital media, however, popularity is just now beginning to catch up to that need.

Cheap stock photography, however, has replaced bespoke artwork in digital products as the standard in the world of digital media.

The majority of stock photography is forgettable and unoriginal. Thousands of stock photographs must be sorted through before you can locate the ideal one that perfectly encapsulates your objectives.

It may be expensive to hire a photographer for your brand, and most startups and younger businesses don’t have the funding for one on retainer.

Some pictures may be excellent, yet they may lack originality or stir up the wrong emotions.

Due to the fact that web goods and solutions are abstract concepts, it might be difficult to locate visuals for them.

Custom brand illustration services have a lot to offer and may excel here. Since anything may be made entirely from scratch to meet your unique demands, branding illustrations don’t have the same restrictions.

What gives custom illustrations their value?

Social media has made it easier than ever for companies and customers to interact.

Businesses need to find a method to stand out in the sea of fast-paced advertising that is produced every day.

Custom graphics are more than just ornamental for your business. They are fantastic communication tools for reaching your intended audience.

Due to its invaluable capacity for clearly and swiftly conveying information, it really constitutes a sizable portion of contemporary user interfaces.

They can improve the textual material by demonstrating to your audience how your goods or services operate.

When it comes to IT goods, custom artwork may assist people grasp the ins and outs of your service or programme by demystifying complicated concepts.

Illustrations serve as basic explanations of complex concepts, making graphical metaphors an increasingly powerful tool as digital goods and services grow more abstract.

Illustration boosts your brand identification in company marketing by helping to establish a distinctive, memorable aesthetic that your customers will quickly recall.

Illustrations have the power to express emotions clearly, strengthen emotional bonds, and provide a sense of intimacy to online interactions. They may make a company look more approachable and less shut off and remote.

How can custom illustrations help me and my business?

Companies that use brand graphics stand out from the competition. They aid in the completion of a branding scheme and enable users to engage with your business in a smooth but engaging way.

A logo and illustration combination enables your business to produce a variety of assets that can be used in concert with one another throughout your marketing campaigns, rather than depending just on a logo to do all the job.

Strong, personalised branding is crucial

However, if you can develop on that icon with an artwork or group of illustrations, you’ll really take things to the next level.

If you would like to know more about strengthening your brand with custom illustration, or you would like to discuss your other requirements, then please get in touch or call us on 01625 666900.

We develop and implement big ideas


We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.

Strategic Marketing

At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.

Exhibitions & Events

If you are looking for an exhibition stand that will give you stand out and attract more we can provide a solution to meet your budget.


Creativity and solution creation should never be about making pretty marks, it’s about the intelligence behind the marks. This is what distinguishes good from outstanding.