Unveiling of the Jayex rebrand at the Best Practice 2023 show.
We all know organising exhibitions can be time consuming and quite stressful which is why we offer our clients a turnkey solution. Using our many years of experience of creating and managing exhibitions we are able to remove the hassle and make the experience as smooth and painless as possible.
The stand space was 6m x 4m, open on three sides with a single wall to the back of the stand.
We wanted the stand to reflect the new ethos of the business and rebranding, that being simplicity rather than falling into the trap of ‘we have some space, we need to fill it’, a common mistake that results in a cluttered space of visual noise. Instead we focussed on presenting simple, bold messaging and striking back wall that reflects the rebrand and repositioning. This combined with a contrasting carpet, reception desk, large monitor and podium meeting tables created a clean and airy space launch the reposition and meet customers.
For the exhibition we:
- Created the graphics
- Provided a stand made up from our modular system for rental
- Created an nimated presentation to run on a large monitor
- Managed the installation including the supply of all furniture and reception desk
- Provided the AV and all promotional giveaways
Once the event was over we removed and placed the stand into our stores for its next event.
The overall focus for the stand was to launch the rebrand and repositioning. To announce there were exciting changes taking place within the business that would set Jayex apart from its competition in their sector. In addition to the stand we created a launch animation that reflected the evolution taking part.
The launch of the rebrand was an overwhelming success with the client reporting that on-stand leads had increased by over 90% over the 2 day event, which was unprecedented, many of which are already converting to sales. It just goes to show, with some thoughtful design and planning, you can make your exhibition presence deliver a tangible return – Without breaking the bank!