Direct mail marketing is still a viable and developing strategy to help small businesses
Many digital marketers want you to think that direct mail is no longer effective. Thank goodness, this couldn’t be further from the truth.
One of the best ways to reach your target market and draw more customers into your small business is still through direct mail marketing. Consumers are becoming more aware of direct mail thanks to recent improvements, which are helping the medium advance.
The greatest strategy to spread awareness of your business is to use multiple channels to connect with a variety of consumers. Prospective clients may be encouraged to interact with brands on other platforms using direct mail.
Here are the top reasons why direct mail is still relevant today.
Helps to fight digital overload
People typically spend five hours per day staring at a laptop, four and a half hours per day watching TV, four and a half hours per day staring at their smartphone, and more than three hours per day playing video games.
Many people were compelled to telework while their offices were closed due to the pandemic’s onset. Zoom conference calls replaced in-person meetings, and people started spending more time staring at screens.
Marketers’ scepticism about their capacity to make digital messaging memorable is understandable. By requiring consumers to look up from their computers and giving them a tactile experience that customers like, direct mail can help reduce “Zoom fatigue.”
Less competition
The amount of direct mail has been gradually decreasing over the past ten years as small businesses experiment with alternate ways of promotion.
Customers receive less direct mail as more businesses switch to digital marketing, which allows your message to take the lead.
Personalise your campaign
Prospective clients are more likely to respond positively to personalised direct mail. They will understandably believe that you put some effort into learning their name rather than just broadcasting your message.
By personalising direct mail messages to appeal to particular demographics, several direct mail marketers are advancing this tactic.
Target your customers
The capability of direct mail to target particular customer demographics is one of its benefits. Look for systems that let companies target clients with direct mail based on their age, income, and household size.
Try to target new residents with tested offers before they start to support your rivals. Additionally, you might think about combining your direct mail plan with a digital strategy to target clients in many ways and boost return on investment.
Track the results
A wonderful way to connect with potential customers is through direct mail. To make sure you’re on the correct track, monitor your direct mail campaign. If your direct mail platform doesn’t offer a tracking option, including a call to action is an excellent method to track your campaign.
A call to action could be as straightforward as providing a QR code that leads them to a particular landing page. You may track the effectiveness of your direct mailer by gathering offers from direct mailers in-store.
Direct mail must be a significant part of your multichannel marketing plan, as time has repeatedly shown. It can aid your marketing efforts and bring more customers to your small business if you take the time to tailor, target, and track your mailers.
Direct mail must be a significant part of your multichannel marketing plan, as time has repeatedly shown. It can aid your marketing efforts and bring more customers to your small business if you take the time to tailor, target, and track your mailers.
If you would like to know more about direct mail, or you would like to discuss your other requirements, then please get in touch or call us on 01625 666900.
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