We're not shocked if you've thought to yourself, "Do I need a website to succeed in business?"
It’s tempting to try to avoid using one when there are so many social media platforms, corporate messaging apps, and online markets at your disposal.
However, if you do, you’ll miss out on a lot of chances and first impressions.
The days when only your neighbours or clients who chose your number from the phone directory knew about your small business are long gone.
With a website, customers anticipate that businesses and organisations may be located at any time, anywhere, on Google.
Many small business owners can now have a global presence thanks to Google.
Here is how having a website can help you attract new clients.
Your site can be found using search engines
Your search engine optimization (SEO) efforts might really pay off if you are consistent and use keywords effectively.
SEO makes it possible for your website to appear in Google and other search results. Your business will be more visible the better optimised your website is.
It’s a fantastic, economical way to present yourself to potential clients.
A business website helps to publicise your location
You want your company to appear on search engines if it has an offline presence, such as a store or an office. In this manner, potential clients can find out more about you.
Your website is one of the best venues to showcase what’s occurring in your physical locations, in addition to literally placing your business on the map (thanks to Google Maps).
Many business owners overlook their internet presence, but by being computer aware and setting up shop online, you can easily maintain competition.
Competing businesses in your field will have websites
Regardless of the industry, small firms and companies frequently have to put in a lot of effort to obtain exposure.
You may build a professional website that stands out from the competition and appears in search results to ensure that your goods or services are always visible.
Even if your company has a stunning physical location or a devoted clientele, without a website you’ll be handing fresh business chances to rivals.
A website is a good place to gain feedback from your clients
The fact is, whether or not your company has a website, customers will talk about it on social networking platforms like Facebook.
However, one of the easiest ways to profit from reviews is to include them into your marketing plan and highlight them on your website.
You can boost your company’s credibility by allowing visitors to your website to read customer or client testimonials.
Additionally, it’s a useful tactic for holding you responsible.
Making user reviews a site feature increases the likelihood that you’ll always work to deliver exceptional service.
A website helps you to build a brand
If you manage a number of successful social media accounts, you may be asking yourself, “Do I need a website to develop my brand?”
Depending on your objectives. While social media might help people recognise your business, a website will ensure its endurance.
Your small business may manage how things appear, sound, and feel to clients by having a website.
Your website can help with developing the tone and voice or your business online
Brand identity includes both aesthetic components and the language you use to communicate with both current and potential customers.
How do you greet them when they arrive at your website and what do you offer them?
Small businesses need to connect with customers, and the simplest way to accomplish so online is through a website where you write the material.
Your website can help with customer service
Growth and scaling are wonderful, but let’s face it: running a business is never-ending. Wouldn’t it be good to have less work to do?
Websites are useful. Simple questions from customers can already be addressed on your home page, saving you from having to spend the entire day going over their problems and questions.
Make your business website more user-friendly, and you’ll have more time to take care of other business requirements.
You can make your contact information easily available
Even a separate page is not necessary. Just leave room in the layout for contact information if you like a one-page website.
You can set up a contact form or just give out your company email address to encourage people to inquire any questions they may have. They’ll avoid having to call them.
A chatbot could be installed as well. Even critical situations might be resolved using chatbots today because AI is the way of the future and they are quite intelligent.
It leaves you free to focus on other things
As a business owner, you frequently have to assume a variety of tasks, which occasionally entails ceasing to provide customer service for the day.
A website really shows its value in this situation. Your website can handle the load on the days when you simply can’t get to the store or office.
If you would like to know more about a website for your business or you would like to discuss your requirements then please get in touch or give us a call on 01625 666900.
We develop and implement big ideas
We have over 30 years of design experience and were early adopters of the web, so we know how to grab the attention of the viewer - whatever the target audience.
At Williams&Crosby we believe that marketing is about delivering a sustainable competitive advantage for our clients.
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