Original content in the form of blog articles is one of the best ways there is to drive traffic to your website

An article can be repurposed in various ways across your digital marketing platforms, so that one piece of original content can do some serious legwork for you. When choosing what to write about, it’s important to remember that the best way to engage with your audience is to entertain or inform. Here’s a few starting points from us to inspire your next blog post.

What’s new!

Has a new employee joined your team? Perhaps you have some new equipment or a new office space? Or maybe someone is celebrating a milestone work anniversary or achievement. Sharing company news and updates such as these is a great way to give your clients a glimpse behind the scenes of your business, as well as giving you the opportunity to show off your achievements.

Did you know?

Blog articles are an ideal way to position yourself as an expert in your industry. Try debunking some common misconceptions or myths around what you do and share your unique knowledge on the subject with your audience. Give insider tips and tricks that they won’t be able to find anywhere else.

Keep it local

Share updates about what’s going on in your local business community and see how you can get involved, perhaps even start something yourself? Seminars, fundraisers, business groups; writing about local events is a really effective way to engage with other businesses in your area and increase your networking opportunities.

Your work

It might seem obvious, but remember to celebrate your wins! Make sure to do a write up when you finish a project, giving some details about the process, the challenges and how you overcame them and the finished product in all its glory. Don’t forget to include feedback from happy clients as well and remember to give them a shoutout when you share it. Celebrate your successes, you worked hard for them!

Give Advice

What problem can you solve for your customers? Providing free resources that help people will increase trust in your brand and hopefully lead to them returning to you for your advice and services in the future.

Think of the issues that you often hear about from your clients, or even a challenge that you often face yourself as a business, and write something to address it. Give some general advice that people can take away and apply to their own business to help them improve.

And if after all is said and done content writing just isn’t your thing, remember that we’re here to help! Get in touch to discuss your social media and digital marketing strategy with us.

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