There are a number of methods to advertise your business. A flashy website, a nice sign above your office door, and maybe a few brochures and business cards to hand out.

Branded merchandise is a great way to supplement your marketing, handing out useful tech or other objects that people will use, giving you long-term advertising and your potential clients/customers a constant reminder of your business.

So why is branded clothing so often overlooked by business owners? Why is it the thing that’s invested in last? If this sounds like you, or you aren’t sure about the effectiveness of branded clothing for businesses, read on and let us explain why you might be missing out.

What is Branded Clothing?

Branded clothing is wearable merchandise that features a company name, logo, or both. This isn’t all you can include, we’ll go into that more shortly, but it’s what you expect from most design companies.

Here are the branded items of clothing you can choose from:

  • Branded T-Shirts
  • Branded Polos
  • Branded Shirts
  • Branded Hoodies & Sweaters
  • Branded Jackets (Lightweight, Softshell, and Insulated)
  • Branded Sportswear
  • Branded Bodywarmers
  • Branded Fleece Jackets
  • Branded Caps
  • Branded Beanies

Of all the branded clothing options we provide, shirts and polos are the most popular, with hoodies and jackets not far behind. Sportswear and beanies are more niche, but depending on your business, they might be the perfect choice.

Which Business Clothing to Invest In

Like all aspects of marketing, your branded clothing choices should represent your brand as a whole. Sending mixed messages will cost you money.

For example, if you have a strong focus on formality, you’ll naturally want smart shirts and jackets instead of caps and short sleeves. Dress codes as a rule are perceived as a sign of formality within a business, so if you encourage wearing branded merchandise at the office, make sure it’s what clients will expect to see when they visit.

Creative companies, on the other hand, often pride themselves on a lack of dress code, giving their teams the freedom to wear whatever they prefer, within reason. If you design branded clothing with a wide range of colours and have a range of items available from hoodies to jackets, you can still offer this freedom while retaining all the benefits of branded clothing.

It isn’t just the office where branded clothing can be worn. In fact, where you wear your merchandise is just as important a factor as the clothes themselves.

Where to Wear Branded Clothing

Branded merchandise is a way to fly the flag, showing people who you represent without needing to hand out flyers or say a single word. This means that your branded clothing is at its best outside of the office, mainly at trade shows, expos, and networking events.

As we mentioned, branded clothing should go hand in hand with your other marketing. If you’ve invested in a bespoke exhibition stand, the people you choose to run it should be dressed the part. With a matching uniform you look more professional, and if any of your team decide to walk the floor, you’ll spread your brand even further. Pair this with other branded merchandise, especially if they’re given out as rewards for activities, and your exhibition will be a major success.

If you’re the sole representative at a networking event, you’re also aiming to be memorable. Being approachable and pitching well always helps, but having your company name and logo front and centre means you won’t be fully relying on your business cards. Our branded clothing is high quality, so you’ll be able to stand out even at prestigious events, and we have something that will match any occasion.

Sportswear might not be traditional office attire, but it can still be just as useful. If you sponsor a local sports team, or encourage your staff to take part in sporting activities, having branded sportswear is a great addition to your order.

The Best Designs for Branded Clothing

Now you understand the effectiveness of branded clothing, it’s time to figure out how they should look. If you want to show off your brand, your clothing should be more than just a black polo with a tiny logo on the front. These are effective, there’s no denying that, but if you run a bold business, you can match that with your clothing.

The best colour choice might be obvious. If you have a colour scheme, matching that will be nice and easy. But ensure that any text you include is in a complementing colour that doesn’t clash or is invisible at a distance. It can be a tricky balance – one more reason to consult with the experts before you place your order.

Branded clothing should be something that you’d wear regardless of what logo or company name it features. High quality jackets and shirts should be welcomed by your team and shouldn’t be cheaply made or too thin. We only use top quality materials for all our merchandise, meaning it will all last for a long time.

Branded Clothing to Support Business Change

Rebranding your business is always a momentous occasion. You get a fresh start backed up with your previous experience, showing clients and customers that you still mean business and are willing to move with the times.

If you’re redesigning your website and creating new print media, why not also invest in some new branded clothing to mark the occasion and show the world your changes? It’s a big moment for your team too, they’ll be more than happy to receive some fancy new clothes at the office, even if they’re only for special occasions.

The Best Branded Clothing for Businesses

Investing in branded clothing is only beneficial for a growing business, no matter what it is you do. However, half measures can backfire; choose branded clothing that actually works for you and treat it like any other vital part of your marketing strategy.

If you’re ready to get started, take a look at our branded clothing catalogue. If you have any questions about our clothing designs, or any of our other marketing services, please don’t hesitate to get in touch. We look forward to hearing from you.