Sales and marketing go hand in glove, but they are different disciplines.
Marketing, like advertising, creates awareness and opportunity. Sales convert opportunities created and should feed back to marketing so success can be repeated and adjusted for further improvement.
Our tried and tested discovery and analysis process, coupled with creative instinct and experience, enables us to step outside ourselves and be immersed in the customer’s world to identify strategic marketing opportunities. We believe marketing should deliver a sustainable competitive advantage, improving brand positioning and sales opportunities.