Branded Clothing for Businesses 

Your company’s brand should be incorporated into everything you do. Every page of your website, every social media post, and every event you’re a part of. Branding isn’t just your logo, colours, and visuals, it’s the message you put out into the world, which tells people what you do and how you do it, your ethos and your purpose as a business – It’s what customer and competitors think of when they see or hear your company’s name.

Bespoke branded merchandise and clothing are another tool in your branding armoury that can set you apart from your competitors. We provide customised clothing for businesses, so you can market yourself without saying a word, and bring your team closer together in the process.

When choosing branded clothing it’s important it looks the part. Whilst saving a few pounds may look tempting, there is nothing worse than seeing your branded logo on an item that fits badly, has lost its shape or colour after a couple of washes. You wouldn’t paint your front door with paint that was lumpy or faded within a couple of downpours. Corporate clothing represents your business, just like your front door represents what’s inside your home. The items you invest in will affect the business message you present.

Why Invest in Branded Clothing?

If you’re at an event, speaking to potential clients or customers from your bespoke exhibition stand, and handing out your branded merchandise, is your choice of clothing relevant?

We say absolutely! If your team turn up looking coordinated, it adds an air of professionalism that enhances your pitch. During a long event, members of your team will also be taking breaks, or exploring the venue to find out more about the competition. As they walk around, people will notice the branded merchandise they’re wearing and then recognise the same designs at your stand. In marketing, the more that someone sees your brand colours, logo, or company name, the more likely they’ll remember you at a later time. If your branded clothing makes it clear what you do, this can lead to more sales and enquiries.

It isn’t just for events either. If you do have a dress code at the office, or want to suggest one, providing high-quality bespoke branded merchandise will encourage your team to fly the colours and represent your brand while at work. This is where investing a little bit more time and effort in selecting the right quality and look can make a huge difference to those wearing or receiving it. A good quality polo shirt doesn’t just look great on day one, but week after week wash after wash. And that says a lot about your brand.

Formality is an important factor when choosing branded clothing for your team. If your brand is pure professionalism, working with high-profile clients that expect a certain ‘look’ from their 3rd parties, shirts and softshell checks are perfect.

If you prefer a more casual style, with your staff being free to wear what they feel most comfortable working in, branded t-shirts and hoodies are great all-rounders. Many companies give their team branded clothing, but if they aren’t encouraged to wear it outside of special occasions, it may end up gathering dust. By providing comfortable clothing in a range of colours, but all sporting your logo and company name, staff will be more likely to wear them day-to-day without a dress code being enforced.

An often-overlooked branded clothing option is sportswear. Although not ideal for wearing in the office, there are plenty of opportunities to wear branded gym gear for sporting events that you’re playing in or are a sponsor for. You might also intend some high-octane networking events or go out for a day of adventure as a team-building trip. It’s no accident that huge sports brands spend fortunes trying to get you to wear their branding, it’s because they know having their logo on clothing helps build awareness of their brand; it’s no different for your business.

Just like with the more formal options, sportswear might suit your brand and be something your clients like to see. If you work in the fitness industry, or adjacent to it, it could suit your brand better than the usual shirts and polos. This is entirely personal preference, but worth considering when you’re looking at whether your brand represents your business goals.