Branding & Brand Identity

Easiweft C&O Powder Coatings Business Cards Assitage Evolution Time Critical 3 Rings Artex Better Together Artex Better Together T-Shirts Nadins Lime & Stone Colshaw Hall Logo Blakemore & Chell Bamboo Advisory Evolution Time Critical C&O Powder Coatings iSoft Focus Management Consultants Focus Management Opulenza Evolution Business Cards Platinum Holiday Lettings The Platinum Circle Club Royal Pelican Estates Paystream RSW Law Velocity Virtual Temps Ltd. TWIGA Striding Ahead Protype Opulenza Colshaw Hall Stationery Foot Essentials Pakready Cooper Solicitors CITA Rat The Footcare Clinic iSoft Bamboo Advisory

Branding is much more than creating a logo

It’s about positioning, creating perception and building brand loyalty

They say perception is reality, if you believe it’s true, then it becomes your reality.

It’s therefore important your brand creates the right perception, positions you where you wish to be and reflects your aspirations.

Even established brands need refreshing from time to time so they remain fresh and relevant to their market and ahead of competitors. Williams&Crosby specialise in brand creation, positioning and development from local podiatrists to multi-national recruitment consultants and healthcare providers. The challenge remains consistent – Innovation and relevance.

“Williams&Crosby are a very talented creative agency. Their 360-degree vision and ability to immediately see ‘the bigger picture’ makes them a valuable asset to any company. But over and above that, Ed Williams and his team also brings commercial acumen and pragmatism to the task, giving clients the best of all worlds. Committed, passionate, sincere and genuine team players – one of the best!” DEBBIE GARRITTY, DIRECTOR OF COMMUNICATIONS | Manchester Mental Health & Social Care NHS Trust
“Ed was an excellent boss to work for! My time at Williams&Crosby occurred immediately after college (one of his designers spotted my work in the end of year show), and working there proved to be a terrific learning experience. Taking the knowledge gained in education and truly honing it to the point where I could truly consider myself an industry professional getting to deal directly with clients and also expand my skill set into areas as diverse as 3D Animation and Editing, Exhibition Stand Design and Graphic Design. The opportunities I had under Ed have directly led to where I am now, and that is due to his ability to glean the best work possible from the designers working under him, resulting in a design company where no job is too big or too small." HAROLD WITHERS, FREELANCE GAMES ARTIST & 3D ART LECTURER | Freelancer
“We engaged Ed and his team to create a groundbreaking new brand for the remote working/virtual office sector. The result has been amazing. Velocity Virtual looks set to really change the virtual office market and Ed was very inspirational directing my vision for this brand. Williams&Crosby really understood the market and put together a brief that demonstrated an excellent understanding of the target market and customer. We are highly delighted with the outcomes and would not hesitate to recommend Edward Williams and his team at Williams&Crosby." STEPHEN MOORE, MARKETING & BRAND DEVELOPMENT | BE Group
“W&C take quality of service to another level – their approach, outputs and response times are without equal. They care about your business at least as much as their own, which is as much as anyone can ask” SIMON WOOLLEY, MANAGING PARTNER | EOS Law LLP
“I found that whenevever I’ve worked with Williams&Crosby they’ve always been highly focused and professional in what ever we asked for. They are a detail-oriented creative agency and always delivered results. I would highly recommend Ed Williams and his team to anyone, and would look forward to working with Ed and his talented team on the next projects.” CRAIG BOOLES, CATEGORY EXECUTIVE | Government Procurement Service
“We have worked with Williams and Crosby since the inception of our business in 2001 and consider them to be a significant component in our success to date. Having helped us with start up materials, exhibition displays and ongoing marketing we can not recommend them highly enough. Their creativity and innovation never ceases to surprise and delight, coupled with a professional manner, Ed and his team are a pleasure to work with. We have no hesitation whatsoever in recommending Williams and Crosby to you.” GREG SPENCER | VetTech Solutions
“Having worked with Ed and his team on a number of varied projects over the years, I can honestly say that Williams&Crosby has provided some unique solutions that have helped iSOFT to create a unique and industry leading marketing presence. Through the numerous projects, always delivered on time, I’m always confident that they can deliver something which will match our needs and do it on time, every time.” ALEX GRAY, INTERNATIONAL MARKETING MANAGER | Imprivata
“I worked with Williams&Crosby on a number of key strategic projects. They always provided a service with extra value ensuring that communication was clear and up-to-date. Ed Williams offers creativity with a reliable professional service.” PIP HALLEWELL, CREATIVE SERVICES DIRECTOR | Worldspan Group
“I had worked with Ed and his team for over seven years and have been consistently impressed by the skill and service quality he provides to his clients. Williams&Crosby’s dedication and ability to deliver projects without fail are matched by their insight into the issues that businesses face and their creative passion to push the boundaries. They are a pleasure to work with and can be trusted to hold clients best interest at heart. I would happily recommend Williams&Crosby to anyone." JONATHAN MILLS, LEAD ASSOCIATE | Evoluu
“Ed and his team are an excellent asset for business marketing, advertising design and web development with cutting edge results. I highly recommend Williams&Crosby – their quality and passion for brands is commendable. Thank you!” MICHAEL GREEN, RETAIL DIRECTOR | Al-Haddad Telecom
“Williams&Crosby has become a core supplier to Focus Management Consultants providing a dedicated and professional level of service to our business. On a personal level I have found Ed to perform at a consistently high level. He has strong personal ethics and strives to deliver outstanding service in everything he does. The work he has delivered to date is of a very high standard and has significantly helped develop our brands. He is straight forward and challenging in his approach which helps deliver the excellent results." STEPHEN JONES, DIRECTOR | Focus Management Consultants Ltd

There isn’t much we haven't done

Being established for over 30 years we’ve developed skills to help all businesses of all sizes: web, brand development, promotional materials, exhibition design and management, video and animation, advertising campaigns, livery, interiors and more. How can we help you?