Founded in 1948, Newgate Kennels and Cattery is a long-established, family-run business specialising in boarding services for dogs, cats, and small animals. In addition to boarding, the company offers professional dog grooming and operates an on-site pet shop. Built on a philosophy of treating every pet as if it were their own, Newgate has grown significantly over the past 78 years. What began as a modest three-quarter-acre smallholding has expanded into a 16-acre complex, comprising kennels, catteries, grooming facilities, offices, paddocks, and woodland.
As the business evolved, its existing website – originally developed by Williams&Crosby – no longer reflected the scale, sophistication, or operational needs of the organisation.
Key challenges included:
Newgate required a future-focused digital solution that would streamline operations and enhance customer convenience while maintaining the trust and warmth central to its brand.
A complete website rebuild and redesign was undertaken to align with Newgate’s values and future ambitions. The visual identity was carefully crafted to communicate care, professionalism, and trust – essential qualities for a business entrusted with customers’ pets.
To authentically represent the business, a professional photoshoot captured real, day-to-day activities – from feeding and walking to grooming and playtime. Drone footage further showcased the scale and quality of the facilities.
User experience was central to the redesign, with a focus on simplicity and ccessibility:
Animal-specific portals: Clear entry points for dogs, cats, and small animals allowed users to quickly access relevant services.
Mobile-first design: Fully optimised for mobile devices, reflecting user behaviour data Integrated booking system: A bespoke database enabled customers to log in, view availability, and book services easily.
Ecommerce functionality: A fully functional online pet shop expanded revenue opportunities.
SEO optimisation: Content and structure were designed to improve search visibility.
Social media integration: Embedded feeds supported engagement and boosted online presence.
• Total website rebuild
• Complete visual redesign
• Ecommerce-enabled pet shop
• Bespoke database and booking system
• Professional photoshoot and media library for ongoing marketing use
The project delivered strong results across both operational efficiency and customer experience:
• Full engagement and support from management and staff
• Streamlined booking process, reducing reliance on phone enquiries
• Enhanced digital presence aligned with brand values
• Positive feedback from website users
The new website for Newgate Kennels and Cattery successfully bridges tradition and innovation. By combining thoughtful design with modern functionality, the platform enables the business to operate more efficiently while offering customers a seamless, user-friendly experience.
Ultimately, the transformation positions Newgate to continue its growth while staying true to its core mission: delivering exceptional care for every pet.
