Website Launch For Returning Client Arcus Consulting
It’s been nearly 20 years since we first did work for Arcus Consulting, a multi-disciplinary consultancy practice specialising in the built environment.
Back then we were tasked with updating their logo and branding and it was great to see that this work had stood the test of time when they came back to us all these years later looking to commission a new website.
Arcus were looking to showcase their innovation and creativity whilst also paying homage to the journey that the practice has been on since they first opened for business in 1970. The website needed to be polished and professional; a true reflection of the quality of Arcus as a business. Their aim was to ensure they would appeal to both larger clients with high turnovers whilst still remaining accessible to smaller businesses and schools.
At a more granular level, they had a number of objectives for the new website to guide us in our design process and give the project focus. These included:
- Improving overall SEO rankings
- Case studies page to highlight key projects
- Careers page to advertise vacancies and student opportunities
- Highlight environmental and social work (CSR)
- Ability to provide current/potential clients with easy access to resources and to send clients surveys post project completion
With these objectives in mind we created a website that is clean and modern in design, featuring a bold typeface and highlights using their brand colourways. The new site is built using the Wordpress platform so that the content can be easily customised by the client if they wish. The code is optimised to help the site load quickly and the design is responsive so that it displays correctly across all devices from desktop to mobile.
Another area of the site to highlight is the About Us page, which includes a timeline feature. Arcus are celebrating their milestone 50th Anniversary this year and in celebration of this, we designed a special 50th Anniversary edition of their logo and created a timeline on the website to showcase their journey as a business and mark their key events over the years. This feature was a bespoke creation and serves as a great tribute to the years of hard work that have gone into making Arcus the successful business it is today.
You can visit the new website here https://www.arcus.uk.com/