Tips For Safeguarding Your Business During Coronavirus Uncertainty
As COVID-19 threatens to disrupt businesses all over the world, contingency plans are arguably more important than ever before.
We have spoken to a number of clients who are concerned about cancelled meetings, events and exhibitions which could potentially lose them hundreds of thousands of pounds in revenue.
At times like this, we want to support you and your business as much as possible so here are some tips to bear in mind when putting plans in place over the next few months…
A certain amount of downtime could be beneficial to your business if you use the time constructively. Think about all those important things you’ve been putting off doing because you haven’t had the time or budget for. Whether it’s getting some new content on the blog, updating your website, replacing that outdated brochure with something more on brand or simply planning changes to the office to make it a more enjoyable space once your team are back in, take a look around you - you might be surprised at what needs to be done!
2. Repurpose budget
If you are worried about losing revenue through cancelled meetings, exhibitions and events, think of different ways you could connect with potential customers. Why not repurpose budget allocated for these cancelled events and invest in social media advertising or a PPC campaign so you maintain or improve your presence for when business gets back to normal? Facebook advertising can be incredibly effective and targeted and you can advertise for as little as just £8 per day. Think about who you want to reach out to, what you want to say and test run some adverts to see the response you get. If your competitors have cut back, any activities you invest in could have more impact.
3. Utilise online tools
If staff are required to work from home, research apps and tools which could help increase productivity away from the office. Slack is a popular, free to use workplace messaging app which makes it easy to keep in touch with co-workers while you’re working from home. Skype and Google Hangouts are great for video conferencing and Google’s Gmail suite is ideal for sharing and editing documents.
4. Go virtual
Your event may have been cancelled but don’t let this deter you from going ahead with planned activity. If clients can’t come to you, think about how you can get your message to them. Video conferencing, virtual tours of your showroom, and live webinars are all things to consider.
5. Keep communication going
Reassure your clients and suppliers by keeping lines of communication open. To achieve this, make sure that the correct mechanisms are put in place to ensure that they remain connected and updated on what they can expect from you over the coming weeks and months. Email marketing is a great way to reach your audience directly and ensure there is no miscommunication surrounding what to expect.
By utilising technology and ensuring you have an effective communication plan in place, you may find it easier for your business to continue operating even when challenged with things out of your control.
If you are feeling overwhelmed or in need of some advice on how to keep disruption to a minimum, get in touch about ways in which we can support you and your business over the coming months.
And remember, behind every grey cloud is a blue sky