Stunning New Website Goes Live For Newgate Kennels
Newgate Kennels & Cattery in Wilmslow, Cheshire have been a client of ours for over 15 years.
This new website is our third iteration for Newgate Kennels in the 15 years we have been working with them and during that time, we have worked to ensure that their website is always maintained and up to date in terms of the ever-changing web standards and practices. The site has grown from a static HTML site build with <table>s to a hybrid static with <div>s and a Cascading Style Sheet (CSS), to the most recent incarnation – a fully responsive and dynamic website powered by the WordPress Content Management System.
Refreshingly, Newgate Kennels were actually quite content with their static hybrid HTML website (a sign that we did our job well!), but we knew that a non-responsive website was not going to cut it for much longer, with the emergence of Mobile Browsing patterns and Google’s preference for mobile-ready content in terms of Search Engine Optimisation and website speed. It took some convincing, but with the promise to create a new website that was still in keeping with the complimentary feedback which Newgate Kennels had received time and time again from their customers about their current website – we got the approval to build this fresh new website!
It’s a pleasure to still have their website as a part of our portfolio after all these years.
It was important to Newgate Kennels that the new website used imagery that was a true reflection of life at the kennels. No royalty-free imagery selling their services was allowed. Quite often this can make designing and building a website rather tricky! However, we arranged for a professional photographer to visit the kennels over 2 days, taking pictures of the animals, accommodation, staff and general surroundings. This meant that not only was the site packed with stunning imagery, but it was also a true reflection of Newgate’s business philosophy – “…To treat your pet just how you would – with care and affection” and “Your pets are more than just pets, they’re family too!”
When visitors come to the Newgate Kennels website, they can see instantly how well their pet will be looked after and how comfortable they will be there – a reassurance for all pet owners! Further to this, the candid shots of staff and daily life working at the kennels demonstrate the friendly and down-to-earth nature of the team.
As this team continues to grow, it was also important that Newgate have the option to edit and maintain their own website content. We chose the WordPress Content Management System (CMS) due to its community development popularity and coding support, the easy to use control panel and the platform’s ability to grow and adapt to the ever-changing web standards and practices.