SK Local Gets A High-End Branding Overhaul
If you live in Marple or the surrounding areas, you will likely have come across SK Local Magazine, if you haven’t then we’re sure you will be doing very soon! The publication comprises local news and events, advertising opportunities for businesses in the area, as well as articles on leisure, entertainment and lifestyle.
Recently acquired by a previous employee, at Williams&Crosby we were approached to give the existing branding an overhaul in order to bring it in line with the new owner’s vision for the future of the publication. Upon meeting with them, it was obvious that our client had a clear vision of what they wanted for the new branding; keen to achieve a higher market position than previous, they had a defined idea in their mind of how the brand should come across.
As a design agency, our job at this point is to turn these ideas into reality! Whilst they know what it is they are looking to achieve, it isn’t always easy for a client to communicate their vision. As a result, and following a detailed discussion, we took their ideas and created a number of initial concepts in order to help the client establish their preferred direction. From this point, we can garner feedback in order to refine our designs and form them into something that the client (hopefully!) loves and sees as a true refection of their vision.
We knew from feedback on initial designs for this project that the client was looking to create a more established, high-end publication brand. What we created was a minimalist, clean design that incorporates classic typefaces for a professional look, with gold colour accents to give a feeling of luxury and elegance. We feel that the final design is highly effective in reflecting the client’s vision for the future of the publication, and as the brand new business stationery incorporating our design has just been sent out to print, it seems that they would agree!
Business cards and letterheads are just the beginning; watch this space to see more from this exciting project as we continue working with SK Local in the future. If you’re considering a brand overhaul for your business, or even if you’re starting from scratch and need help with a new business launch, please don’t hesitate to get in touch to see what we can do for you!