We've developed and recently launched the official website and online shop for one of Britain's best-loved illustrators - Sir Quentin Blake.
The online shop is managed by Sir Quentin's team via a secure area of the website and features a range of high-quality products inspired by his artwork and hand-signed limited edition prints.
It ensures that his work is more accessible to his many thousands of fans from a single location while making the order and dispatch process as seamless as possible. A vital part of the development process was to ensure that the e-commerce platform offered a unified system to integrate not only with Sir Quentin's business, but also with his carefully selected merchandise partners and online giant Amazon.
We started work on the online shop following the launch of Sir Quentin's personal website in April 2013, a project that we were commissioned to undertake following a four-way pitch against three London-based creative agencies. Key requirements for his personal website included communicating Sir Quentin's personality and character and to showcase his comprehensive portfolio of striking and unique illustrations.
To achieve this we recommended that the navigation be featured in the handwriting of Sir Quentin's, which compliments the illustrations perfectly. Sir Quentin was keen to offer a more personal insight into his world as an artist and to showcase how he works at his studio in Earls Court, London. We achieved this by featuring a 'Meet QB' and 'Quentin in action' sections. To engage with a younger audience, there is a 'Fun & Free' section that encourages children of all ages to submit their own illustrations or drawings.
In addition, increased office efficiency was a key deliverable. This was achieved in part with the implementation of a frequently asked questions and answers section and automated 'send us your question' functionality to ease the administrative burden while offering fans the relevant information.
Once launched the site immediately achieved recognition as 'website of the fortnight' by Web User Magazine - a leading industry publication. Both sites are responsive to ensure the best possible viewing experience no matter what device is being used and together handle almost 15,000 visitors per month.
They are performing well in that bounce rates have decreased and the number of page views and visit duration have increased, and by 10% in the last month alone. We have already been commissioned to develop plans and ideas for phase three, the details of which are closely 'under wraps'.