New Year’s Resolutions For Your Website
It’s that time of year! Whether you are resolving to take on new challenges, improve your health and wellbeing, or simply taking stock and looking forward to what the New Year has to bring. For so many of us January feels like a fresh start and an opportunity to set new goals, both personally and professionally.
At W&C we think this is the perfect time to review your website and see what small changes you could implement to make it the tool that helps you achieve your business goals for 2019.
Review Your Content
When was the last time you read through your website? If the content was written when the website was built, it could easily be outdated or incorrect without you even realising. Your website is so often the first port of call for potential customers, so it’s vital that the information they find there is relevant and accurate. Text changes are simple to make but so often neglected, so prioritise a content review this New Year; it’s a small job that could make a big difference.
Refresh Your Imagery
As with reviewing your content, refreshing your imagery is a simple change that can give your website the boost it needs to attract new customers in 2019. Can you think of 3 examples of websites you have visited recently that have immediately made an impact? I’d be willing to bet they included eye-catching, high-res imagery. You don’t necessarily have to commission a full-scale photo shoot; stock imagery can be equally as effective. Just take the time to consider whether your current imagery is impactful, or forgettable…
Write A Blog
Your customers want to know what you are up to! You can (and hopefully do) engage via social media, but it’s also important to take the time to write in a bit more detail to give both existing and potential clients an insight into your business. You can write blogs about current or upcoming projects, staff profiles, thought pieces for comment, or white papers to share your expertise. Not only is new website content important for improving your Google ranking, it also means you can easily generate engaging social media and newsletter content. One article can be broken down into snippets, tweets, e-shots that will transform your social media strategy.
Think about what platform you use to browse the Internet most often. Is it your phone, tablet or desktop computer? Chances are it’s all 3 (sometimes all at once!) but more often than not you’ll be checking out a website, at least initially, on a mobile device - and so will your customers! If your business website isn’t optimised for mobile, where have you been? It’s 2019 you know! Good website design should mean that your site is just as impactful, effective and user friendly no matter which platform it is viewed on. We make that a priority with every site we build, and you should definitely make it your priority for the New Year.
We wrote about the importance of SSL in one of our blogs last year, but as time passes it becomes increasingly important to make sure that you have a valid SSL certificate. New website will be built with this as standard, but if your website is old and out-dated, chances are you haven’t got one. With the introduction of GDPR and an increasing awareness amongst the general public around cyber security, it’s vital that you make sure your own website is secure, or else you could be losing potential customers at the first hurdle. Without an SSL certificate, search engines will warn users to not even attempt your access your site, accompanied by an angry red warning triangle. Not the best advertisement for your business! This is an issue that is easily resolved, so make it your resolution #1 this New Year.
If you have read through the above and think your website needs a New Year makeover but you need a helping hand making some of these changes, we are here!
Small changes can make a big difference, so why not let us help you work towards a successful 2019 for your business – give us a call or drop by the office to discuss your website needs, or anything else for that matter. We’d love to hear from you.