Keeping It Local: A New Website For DJ Massey & Son Jewellers
Following recent local successes, we have recently been commissioned to work on the website redesign for prestigious local jewellers DJ Massey & Son, based in both Macclesfield and Cheadle.
Having worked with a number of web agencies in the past who have tried (without success) to help launch a website that reflected their business, Don Massey was recommended our services by another client and approached us to see if we could provide what they were looking for; a website that would reflect the quality of their business and help to drive sales. DJ Massey & Son were already making online sales through eBay, however they wanted to establish their own online presence.
The team at DJ Massey & Son had a very clear idea of what they required from their new website. First and foremost it was to be responsive and mobile friendly, with a focus on gold buying and online sales of jewellery and gifts. This was to be a clean, easy to browse website with the ability to locate suitable products by Category, Price, Brand etc., with a gift guide which could be filtered by recipient. We were also commissioned to write a number of articles and customer guides to be included on the new site, to improve customer experience and help with SEO. When it came to online sales, they wanted the ability to take PayPal payments and to track all orders and shipments.
To achieve all of this, the decision was made to build the site using the WordPress platform, alongside the powerful WooCommerce e-commerce system with PayPal integration. This system incorporates the site management, product database and shop management in one easy to use Content Management System. The team at DJ Massey have the ability to manage the content of the site, stock levels, add or remove products, adjust prices, receive orders and payments, track all orders and shipments…and all of this with only a few hours of training!
Whilst we work for clients throughout the UK and beyond, working with local businesses is always rewarding, especially when they are as well established in the Cheshire business community as DJ Massey & Son. We look forward to continuing our work with them as their business evolves, improving sales both online through their new website and offline via localised direct marketing initiatives.
You can see the new website here. Take a look and let us know what you think!