For over 15 years Peter Lowe was a key member of the Academy Management Team at Manchester City FC - acknowledged as the most successful in Premiership history.
At the end of 2013 he was looking for a fresh challenge and decided to set up a new company to bring his experience and expertise, learned in the premiership football environment, to the business world.
Pete approached Williams&Crosby in November 2013 to help and we were tasked with identifying a company name and developing a new brand identity and website. One of the key parts of the brief was to develop a logo and brand identity that captured Pete's honesty and integrity along with his passion for helping people to be the best that they can.
And so First Team was born. The name, brand identity and strapline - Inspiring Success - communicate the importance of getting the very best from individuals and teams while providing a subtle link to Pete's past work environment. The phase one website, which has recently gone live, is responsive to ensure the best possible viewing experience on all devices including desktops, laptops, tablets and smartphones. In addition, an easy to use content management system makes the management and update of website content a breeze.
The response to the logo and website from Pete's contacts and business associates has been positive and in his words: "Has achieved one of the core objectives - to have a strong platform for growth to support the next stage of my career." We are now looking forward to getting involved in offering on-going support to help build the First Team brand.
Take a look at the site here first-team.net