An award winning architects and historic building consultants founded in the 1920s has turned to Williams&Crosby to refresh its brand identity and marketing materials.
As an acknowledged specialist the company wanted to present a new and invigorated visual identity to appropriately support its innovative and expert approach.
Building on the established black and white colour palette and using the existing logo as the starting point, we identified a refreshing and striking lime green to lift the visual appearance. The use of a limited colour palette was deliberate in order to maintain a stronger, fresher and more recognisable brand. The stationery designs utilise a selection of developments and projects that the practice has worked on in order to showcase its capabilities at these important touch points. These have been used as montages on the reverse of the letterhead, compliment slip and business cards.
Finally, a mini guidelines document, recording colour palette, typography and logo usage, was developed to help ensure the consistent application of the refreshed brand across all future marketing materials.