The EHI Live Show in November each year is one of the showcase events in the health informatics calendar.
As one of the UK's leading business process management specialists, Capita was promoting its new secure hosting service at the 2013 event.
They briefed us to develop a stand presence that would not only 'wow' visitors but also encourage conversation. As it was impractical to have a server farm on the stand due to the scope and scale of such an installation, we set about identifying creative ideas to visually represent them.
We presented several ideas but the one that was approved for development was the design and production of a virtual server wall with 900 LED lights used to simulate live operation. It took over 36 man-hours to achieve but the impact at the show was impressive and a real crowd stopper with visitors and exhibitors alike visiting the stand to see if what we had created was real.
It was also a great icebreaker and enabled the Capita team the opportunity to engage with as many visitors as possible.