Artex are a leading distributor of a wide range of construction products, who became part of the Saint-Gobain group back in 2005.
In April last year Williams&Crosby were asked to create the branding and materials for the annual Sales & Marketing Conference for Isover, who are also a member of the Saint-Gobain group. They were so impressed with our work on this project that they wanted us to continue and expand upon it to create further materials for Artex and their Sales & Marketing Conference in January of this year.
The importance of teamwork
The relationship between the sales and marketing departments of a company is vitally important to the efficiency of a business. For Artex, their Sales & Marketing Conference was the ideal opportunity to work on bringing them closer together; to discuss company plans for the next 12 months and to re-enforce the importance of teamwork. They asked us at Williams&Crosby if we could create the branding and materials to ensure the success of this 2-day event.
To ensure a successful event, we set about designing and producing a wide range of materials for the conference. This included pop-up stands, banners, booklets, posters and even different coloured team t-shirts and matching lanyards. As well as all of this, Williams&Crosby were tasked with creating interactive activities that would encourage teamwork and promote the main theme of the conference: "Better Together".
Solving the business puzzle
The main activity we created was a giant interactive jigsaw puzzle. This was divided into 4 different coloured sections, with each section represented by a different team. Employees had to work together to complete their teams' section of the puzzle the quickest. But there was a catch! The sales team found they had a piece of the marketing puzzle, and vice versa, so the only way to complete the puzzle was to work in conjunction with the other teams in order to bring everything together as a whole. This exercise clearly demonstrated to the employees the importance of teamwork in building a successful business and that ultimately they really were: Better Together!