Agfa HealthCare Get In On The Latest Craze For UKRC Exhibition
Guaranteed you will have seen them on sale all over your local high street and in the hands of just about every young person you come across…fidget spinners, they’re everywhere!
Well, our longstanding client Agfa HealthCare decided to get in on the action and safe to say it was a great success!
At Williams&Crosby we’ve been helping Agfa design and source promotional items for their exhibitions and events for some years now, including branded stress toys in various animal shapes; dogs, fish, frogs…you name it! This year they decided to go with something different and the decision was made to get involved with the latest craze, and so we were tasked with sourcing 1200 branded fidget spinners. No problem!
Deadlines are always tight when it comes to exhibition organisation, but we were more than up to the task. Sourced, artwork created, ordered, checked and sent out to Agfa all within a 3-week turnaround and in plenty of time for exhibition day.
Now you might be thinking, surely 2000 conference attendees at a 3-day multidisciplinary scientific congress and technical exhibition aren’t interested in fidget spinners? Oh how wrong you’d be! I’m sure they’d all tell you it’s because they have young relatives at home who they know would want one…well sure, we believe them, maybe…
The fidget spinners were a huge success for Agfa and all 1200 went in 3 days, which is a fantastic result. What’s more, they helped to generate some great lead conversations for the company, as they had the spinners in a display cabinet on the stand so that delegates had to engage to receive one, which led to several commercial discussions. Helping Agfa to meet this objective for their event was a great achievement and we’re so pleased the fidget spinners were such a hit – it’s always fun trying to guess what will create opportunities.
Often we select items to tie in with a campaign we’ve created, but sometimes it about trends. Some of our recent successes have been: large Gromits, solar powered dancing sunflowers, bright pink piggy banks, Minions, elastic band glider kits, kites, character USBs, a holiday to Mexico, healthy energy drinks, phone cradles and power banks.