Royal Pelican Estates - Branding & Marketing

Royal Pelican Estates

Brand & Sales Support Materials

Brief:

To create a brand and sales support materials for a unique Caribbean island property development that reflected the island's unspoilt idyllic charm as well as the high quality of the development itself.

Solution:

Following research we established that majestic grey pelican was synonymous with the island, and with the island being a favourite getaway for the Royals, "Royal Pelican Estates" was born.

The silhouetted birds in flight across calm open seas echo the grace and tranquility of the ex-colonial island.

We undertook a 7-day photo shoot on the island to capture images of the site, the island and it's historical buildings. These images formed the foundation for the brochure, website, advertising, hoardings and personal invitations which included airline tickets and completion pack.

The brochure was designed to reflect the natural materials and uncomplicated way of life on the island and was printed using natural papers and finished using a hand sewn binding process.

In addition to the branding, brochures and website, we also created a personalised 'completion writing set' to be left for purchasers upon their arrival in their new property. This took the form of a hand-made wooden box, etched with the brand and property details and containing personalised note paper, pen and selection of 'wish you were here' postcards that utilised the commissioned photography of the island.

This box was accompanied by a Welcome Pack that consisted of the purchasers' favourite wine, a selection of preferred foods, fruit and their favourite music playing through the sound system on their arrival. (This information was gathered during the client consultation prior to purchase).

The end result was a highly personalised welcome the reflected the attention to detail and exclusivity of the development and the charm of the island.

“W&C take quality of service to another level – their approach, outputs and response times are without equal. They care about your business at least as much as their own, which is as much as anyone can ask” SIMON WOOLLEY, MANAGING PARTNER | EOS Law LLP
“Ed was an excellent boss to work for! My time at Williams&Crosby occurred immediately after college (one of his designers spotted my work in the end of year show), and working there proved to be a terrific learning experience. Taking the knowledge gained in education and truly honing it to the point where I could truly consider myself an industry professional getting to deal directly with clients and also expand my skill set into areas as diverse as 3D Animation and Editing, Exhibition Stand Design and Graphic Design. The opportunities I had under Ed have directly led to where I am now, and that is due to his ability to glean the best work possible from the designers working under him, resulting in a design company where no job is too big or too small." HAROLD WITHERS, FREELANCE GAMES ARTIST & 3D ART LECTURER | Freelancer
“Williams&Crosby has become a core supplier to Focus Management Consultants providing a dedicated and professional level of service to our business. On a personal level I have found Ed to perform at a consistently high level. He has strong personal ethics and strives to deliver outstanding service in everything he does. The work he has delivered to date is of a very high standard and has significantly helped develop our brands. He is straight forward and challenging in his approach which helps deliver the excellent results." STEPHEN JONES, DIRECTOR | Focus Management Consultants Ltd
“Having worked with Ed and his team on a number of varied projects over the years, I can honestly say that Williams&Crosby has provided some unique solutions that have helped iSOFT to create a unique and industry leading marketing presence. Through the numerous projects, always delivered on time, I’m always confident that they can deliver something which will match our needs and do it on time, every time.” ALEX GRAY, INTERNATIONAL MARKETING MANAGER | Imprivata
"As a service-led business in a competitive environment, it is essential that we maintain a strong corporate brand that represents our qualities and reputation. We chose Williams and Crosby as our design agency over 20 years ago, and in that time they have supported us with a wide range of marketing projects including design and creation of brochures, websites, advertising campaigns, and exhibition stands. Ed and his team take the time to fully understand the brief for any project to ensure that they deliver the right solutions, and are always flexible in their approach to accommodate changing requirements. In summary, they are a team that cares about their customers, are passionate about what they do, and have always gone the extra mile to ensure that we are completely happy with what they produce for us." BRAD BRENNAN - MD EVOLUTION TIME CRITICAL
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